Why Kacang Garuda Survive in The Market
Kacang Atom Garuda of selected ingredients treated ang packaged by advanced technology engines. Kacang Atom Garuda is available with various taste; Salty, Sweet and spicy suitable for consumer’s taste. Kacang Atom Garuda is a special and suitable snack accompanying you in your leisure time. In early of 1987, TPJ started selling its peanut production products using a brand of Kacang Garing Garuda, which was recently known as: Kacang Garuda. Kacang Garuda earned the following awards: Indonesian Customer Satisfaction Award (ICSA) under the category of branded peanut for eight times consecutively (2000-2007); Superbrands (2003); Top Brand for Kids (2004); Indonesian Best Brand Award (IBBA, 2004-2007); Top Brand (2007).
Indonesian Best Brand Award (IBBA) is an award for the best brands in each product category organized by SWA Magazine since 2001. Two brands of GarudaFood, Kacang Garuda for the Best Peanut Brand and Okky Jelly for the Best Jelly Brand have managed to earn this award for 3 consecutive years (2004-2006) and accordingly, they win a Golden Brand. This achievement is followed by Gery in biscuit category which manages to earn IBBA in 2005.
GarudaFood succeeding to defeat Dua Kelinci as Market leader. But Garudafood have a strategy secret to defeat Dua Kelinci. First, Distribution. Second, brand to develop. And the last, innovation. Now, the situation of Garudafood is always limited.
The Innovation Of GarudaFood Product
Roasted Flavored
New innovation of peanut product of Garuda for onion and cheese flavor in the peanut. The combination of peanut and onion flavor and cheese offers more FLAVOR and crispy. Kacang Garuda serves without preservatives, no coloring substance and frying oil. It is healthy to consume any time and by anyone.
Roasted – Premium
Garuda Roasted Peanut is made of selected peanuts, made a crispy dan uniquely taste. Kacang Garuda can accompanying you for leisure time and good for all ages
The product of Garudafood for all the society to consume snack Kacang Garuda.
The product of Garudafood for all the society to consume snack Kacang Garuda.
Roasted – Semi
Garuda Roasted Peanut is made of selected peanuts, made a crispy dan uniquely taste. Kacang Garuda can accompanying you for leisure time and good for all ages.
Our product to consume of all society. Finally, if we consistence in Industry Domestic GarudaFood must have a strategy and keep still the Quality product. My opinion about GarudaFood is a company a willingness to develop better than before. Although the GarudaFood ever have a problem, the problem happen when National economy suffered from economic crisis, was established producing Gery branded biscuit. But the company can finished the problem clear, because in the more years GarudaFood can to product development and the product can be to interest the consumer.
