Demographic segmentation
Age : + 15 years old
Gender : Male and female
Place of living : every where in Indonesian
Income : free
The customer choose product of Garudafood influenced by her environment, the most influenced is by friends. But sometimes they influenced by the advertising in mass media for example television, radio, newspaper, magazine, billboard, etc. Usually the customers of Kacang Garuda buy the product in nearby kiosk, because the product of Kacang Garuda had spread in Indonesia. The knowledge customer about Kacang Garuda product is good because they knew from the Kacang Garuda advertisement. With running of time, they influenced then they will try the new product of Kacang Garuda. The customer have motivation to buy a product of Kacang Garuda, the main motivation is they need snack to accompanying for leisure time. And Kacang Garuda with the delicious and natural is better than other product can be the suitable snack. Beside it, the price of Kacang GarudaFood is affordable of society
I think the main target marketing of Kacang Garuda is teenagers and adults because many teenagers like to consume a snack in they leisure time. The product of Kacang Garuda is easy to get in everywhere in all city in Indonesia, in customer neighborhood, place education, mall, kiosk. The advertisement of Kacang Garuda is right in target market who is teenagers and adults, the advertisement is very interested and familiar for all society. So all society was know about this product.
The Picture of Packaging
MY OPINION…
Finally, Kacang Garuda is suitable for all society. Kacang Garuda is made of selected peanuts specifically produced to offer you greater satisfaction while enjoying peanuts. Crispy taste of Kacang Garuda allows enjoy distinctive satisfaction.
