PROMOTIONAL/ MARKETING STRATEGY OF GARUDAFOOD

Marketing Strategy Of GarudaFood
One factor that influences to increase the product in the market is the willingness of the consumer. The willingness of the consumer of Garudafood has marketing strategies there are 4PS (Product, Price, Place, Promotion

· Product
The GarudaFood does not only produce one product, but it produces more than one full fill the willingness of the consumers one of the, it has launched a Jelly beverage with a brand of Okky Jelly Drink and it also constituted a new phase. To deal with beverage business it has also become apparent by the launching of Mountee ad fruit flavored tea beverage. The purposes to fill the willingness of the consumer and also to shape one of the willingness of the consumer and also to shape one of the marketing strategy, to face competitor.
· Price
The price of the product is very cheap so the consumer can buy the product more easily. Because GarudaFood has introduced cheap the product, so it will increased the profit. Beside the product can meet the demand. The quality of GarudaFood product no doubt because the best quality.

· Place
The product of GarudaFood in the market it is easy to get. Because a lot of people know this product, for example in any supermarket or nearby kiosk. The products of GarudaFood very various.

· Promotion
GarudaFood also has other marketing strategy that is promotion, through some media there are:
a. Advertisement in television
The through media television the consumer will know product, so it will be interesting for the consumer.
b. Advertisement in media internet
The through media internet Garudafood product can be introduced more detail, so that consumer know the specific product.

MY OPINION
I think marketing strategy of Garudafood has been succeed to improve product in the market. Beside it given big for Garudafood. The quality no doubt, because the best quality. From year to year the Garudafood product always increases, to get the profit.